One of the prime shopping areas in Seoul, according to a lot of the guidebooks, is Myeongdong. I think it depends what you want to shop for. There are a lot of beauty stores. A lot. There are big brands like Addidas and Nike. And then there are a few uber trendy shops like A-Land. In the morning it’s pretty deserted and you can end up the only non staff member in a shop, but after midday suddenly it all gets a lot busier, until the evening when it’s heaving!
Taken on my Olympis Pen. Setting: Aperture Priority. Aperture: f7.1; Shutter: 1/400; ISO: 200. Pancake lens.